|Kraft Foods' Handi-Snacks Cracker 'N Cheez snack
In the mid 1980s, this Kraft Nabisco cheese and crackers snack was one of my most favorites. There was something cool about the two different compartments. I loved unwrapping the plastic and revealing four or five rectangular crackers, a red plastic spreader and applying the cheese myself to each cracker.
The cheese, often soft and somewhat melted from my brown bagged lunch which sat in my desk for several hours prior to lunch time. It's funny, to this day I gauge how long a non-refrigerated sandwich will remain safely edible based upon my grammar school brown bagged lunch days. Seriously. I honestly do this, it's like my "grammar school bagged lunch" theory. Example, bringing a sandwich without a cooler on a road trip or leftovers back to a hotel room without a fridge, etc. Crazy, right?
Today, Kraft Nabisco has an entire line of Handi-Snacks featuring more modern day dipping options such as Bread Sticks 'n Cheez, Oreo Sticks 'N Creme and Honey Maid Grahams 'N Apple Dip. I wonder if they purposefully spell cream as "creme" and cheese as "cheez" because it's processed and fake? Anyone know? I mean, if the rationale was for the cuteness factor, wouldn't Nabisco spell sticks as "stix"?
Handi-Snacks, in my opinion, paved the way for Lunchables, also by Kraft. Think about it. Empowering kids to fix their own processed food lunches from cute sectioned-out plastic trays?