|Awesome Holiday Inn from the 1970s|
The other day on my way to ShopRite, I passed the Parsippany Holiday Inn. Passing this Holiday Inn is something I do about once a week. Every time I see that big green and white Holiday Inn logo, my heart sinks just a tiny bit. It may sound silly to you, but here's why...
|I'm not happy about this logo|
I love that Holiday Inn has updated their service and style, I'm behind all of it, but not the new and improved branding. I guess I'm a sucker for the vintage look and feel. I want to see the old script I identify with childhood drives down to Disney while squeezed between my little brother and a pile of pillows.
As a kid, I loved the Fisher Price Little People toy hotel. Notice it's a Holiday Inn. The Holiday Inn and I go way back. Why does everything have to be so new and improved? I'm still applauding Coca Cola for returning to the old school Mello Yello logo. I think brand managers should continue to push the vintage. Let consumers hold on to their memories, although I understand the idea of forming new memories. I guess I'm just an old-fashioned girl. How about you?