What girl from the 1980s didn't love Lisa Frank? Her cool colorful creations filled my sticker books throughout the '80s. Images of funky unicorns, rainbows, hearts, music notes, psychedelic teddy bears and lightening bolts all in very trippy color schemes--lots of bright shades of pinks, blues and reds. I just adored her!
I was shocked to learn two things about Lisa Frank stickers via a quick Google search. I was pleased as punch to see she continues to design stickers for today's girls, but saddened to hear that in 2001 she was fined $30K by the FTC. Apparently she was unaware of the federal law in collecting address data from children without parental permission.
From 1999-2001, I worked as a copywriter for an interactive advertising agency targeting the youth market ages 13-30. We were extremely careful about how we went about collecting personal statistical information from kids for large corporations such as Esprit and Nokia. We had to be.
It was around that time in 2000, that the Children's Online Privacy Protection (COPPA) act went into effect altering the ways corporations are permitted to gather addresses and other information from kids online.
When I was 13, I sent away for catalogs, offers and deals on my favorite beauty products and more. I never bothered to ask my folks first. But I know it's a different world today. I understand how it appears uncool for companies to ask kids for their info, but honestly the sole purpose behind this was purely from a marketing standpoint to hit them with offers and discounts--not to maliciously harm or injure.
I'm sure that was Lisa Frank's deal and I actually feel bad for her company. She's simply a creative, amazing artist making kids all over the world happy with her fun school supplies and sticker books. I doubt she was out to hurt any of her young fans. She's an artist not a scam artist.
I loved stickers so much as a little kid - this is the inside of my 3rd grade diary.