|McGruff the Crime Dog celebrated |
25 years in 2005.
Don't ask me why, but growing, up PSAs and TV commercials were a huge part of my world. Perhaps that's how I ended up in the advertising/public relations industry. In prior posts, we've talked about NBC's One To Grow On campaign, Reading is Fundamental or RIF, and the famous, "I learned it by watching you, Dad" anti-drug PSAs ... Somehow, I've managed to overlook McGruff, the Crime Dog.
McGruff was a cartoon dog version of a "plain clothes" police man, cop or private investigator. Born in 1980, McGruff, the Crime Dog was developed as a way to reach children and provide tips to keep kids safe. Developed by the Ad Council for National Crime Prevention Council, raspy-voiced McGruff (originally voiced by the "Take A Bite Out of Crime" moto creator, Jack Keil) warned us kids about everything from the threat of kidnapping, to drugs ("Users are Losers"), to peer pressure.
McGruff was awesome. In 2005, a new ad campaign was created to celebrate his 25th birthday. His messages have slightly changed to suit today's issues ... These days, he advises kids about the dangers of cyber bullying and offers suggestions on how to handle mean girls. McGruff.org. Who remembers McGruff, the Crime Dog? Watch these old TV commercials. Hopefully it will spark a memory or two.