McGruff The Crime Dog - Take A Bite Out Of Crime

McGruff the Crime Dog celebrated
25 years in 2005.

Don't ask me why, but growing, up PSAs and TV commercials were a huge part of my world. Perhaps that's how I ended up in the advertising/public relations industry. In prior posts, we've talked about NBC's One To Grow On campaign, Reading is Fundamental or RIF, and the famous, "I learned it by watching you, Dad" anti-drug PSAs ... Somehow, I've managed to overlook McGruff, the Crime Dog.

McGruff was a cartoon dog version of a "plain clothes" police man, cop or private investigator. Born in 1980, McGruff, the Crime Dog was developed as a way to reach children and provide tips to keep kids safe. Developed by the Ad Council for National Crime Prevention Council, raspy-voiced McGruff (originally voiced by the "Take A Bite Out of Crime" moto creator, Jack Keil) warned us kids about everything from the threat of kidnapping, to drugs ("Users are Losers"), to peer pressure.

McGruff was awesome. In 2005, a new ad campaign was created to celebrate his 25th birthday. His messages have slightly changed to suit today's issues ... These days, he advises kids about the dangers of cyber bullying and offers suggestions on how to handle mean girls. McGruff.org. Who remembers McGruff, the Crime Dog? Watch these old TV commercials. Hopefully it will spark a memory or two.

When you need it bad, we've got it good! Florida!

Remember the old Florida tourism commercial?

When I started this blog, I was living in New Jersey. Over the years, I got sick of jobs that didn't pay very well, real estate prices that started at $350,000, yearly homeowner taxes in the double digits and living 90 minutes away from a beach. I had been laid off for like the third time in three years and my husband was facing an impending layoff after ten years with his company. We finally realized we needed to make a big change. 

We gave away or sold everything we owned, filled our two Hondas with whatever was left and moved to Florida. In February, we celebrated one year in The Sunshine State and have never been happier. We're closing on our first home in less than a week (fingers crossed) and have wonderful   jobs earning decent salaries. We paid off a nice chunk of New Jersey credit card debt and still managed to save enough dough to put toward a house. 

I know this blog is about the past and fun memories, so in an effort to stick to my subject matter ... Here's where I'm going with this post ... This morning, I was in the kitchen fixing us fried egg whites, coffee and toast, when the lyrics to an old TV commercial filled my head. I couldn't quite figure out if I had made this ad up, or if it was real. 

"When you need it bad, we've got it good, when you need it bad, come to Florida! 'Cuz we've got it good here." I asked hubs about the jingle. He's a few years younger than me ... and had no recollection of it.

Well, I Googled it of course and it's real! It's a tourism TV ad that ran in the late 1980s and early 1980s to promote tourism in Florida. The ad, created by Mike Sloan Advertising agency in Miami, aired heavily in Northern and Midwestern states. With it's catchy jingle and winter stock imagery, the campaign was crazy successful in recruiting visitors to the state. 

I knew I wasn't dreaming. It's funny because although we're not tourists escaping the winter cold, the slogan kinda rings true for us ... We needed a change bad and now we've got it pretty good. 

Check out the Florida commercial. If you grew up in the Northeast or Midwest in the late '70s and '80s, it should look familiar to you.

Bain de Soleil, for the St.Tropez Tan

Growing up in the 1970s and '80s, I remember these commercials and the distinct scent of Bain de Soleil. The other day I searched Drugstore.com for the famous, island scented orange gelle and was surprised to learn the product is still available. However, now that we're Florida residents an SPF of 4 and 6 won't cut it. The dark tanning product maxes out at SPF 10. Does anyone remember the Bain de Soleil commercials?

Watch and relive the magic of the Bain de Soleil jingle I so loved singing every time my folks took us to the beach.