Tuesday, December 20, 2011

Underoos Are Fun To Wear | 70s Underwear

Underoos are fun to wear!
If you were a kid back in 1977, you most likely owned a pair of Underoos. I, however, did not. 
Underoos were marketed by Fruit of the Loom after Hanes turned down the idea. Wow, whoever made that executive decision must feel like the ass from Mars who refused to use M & M in E.T.

Underoos were super popular back in the days. They're an integral part of 1970s pop culture. Underoos let kids have fun in their undies. The early characters were all super hero themed and I was never big into DC Comics or Marvel Comics. I wasn't really into comics so maybe that's why it wasn't a big deal to me at the time. I think that the cooler Underoos characters such as E.T. and Pac Man were only available for boys. Otherwise, I totally would have sported them!

I especially loved the commercial and jingle for Underoos. Remember it? I do recall feeling a bit awkward during the boys' Underoos commercial -- like cover up! Ya know?


b-chica said...

OMG! I totally had those Wonder Woman ones! I also had R2D2 (so awesome that they had R2D2 for girls!).

Amber Von Felts said...

A few years ago, they had a revival of sorts at Target. They had adult sized underoos, boxers actually with all the original characters!

Pat Tillett said...

Alas, another one I missed!
Merry Christmas Ally!


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