Last night, the hubs and I stopped at TCBY for some delicious white chocolate mousse frozen yogurt. As always, I'm drawn to the beverage-filled display fridges. I love checking out the packaging, brands and selection. Sure I've worked in advertising for ten years, but the truth is, as you know, I'm the ultimate consumer. I notice newness and am overwhelmed with excitement over it. For example, last visit there, I noticed Tropicana canned fruit juice drinks were sportin' some very cool graphics! One thing in that beverage case really stood out though - MELLO YELLO! Unreal!
Now, hear me out, I don't "do the Dew" and am not really a fan of Mountain Dew or any citrus beverages such as Sprite or 7-Up, but you know me. I'm seriously down with the retro scene! This Mello Yello revival thrilled me so much, I had to Google and get the scoop. I haven't seen Mello Yello in ages. Help me out readers, have you seen it?
Apparently Mello Yello has had limited distribution and Coca-Cola has redesigned their packaging to give it a more retro feel and is relaunching the product in various cities. Mello Yello's ad campaign will focus on digital and radio ads. Seeing old items brought back to life makes me smile, you have no idea! This old-school branding that has me loving Coca-Cola.
Anyway, here's the scoop on Mello Yello! It's good to see they're back in the game--someone needs to compete with Mountain Dew.
Fun Facts About Mello Yello From Coca-Cola
- Released in October of 1979, great year by the way!
- Discontinued flavors include: Mello Yello Melon, Mello Yello Cherry and Mello Yello Peach
- Rumor has it the drink was named after 1967 Donavan's song, "Mellow Yellow"
- In the 1990 NASCAR type movie, Days of Thunder, Tom Cruise's character drove a Mello Yello-sponsored sports car.
Enjoy Some Retro Mello Yello TV Ads