Bubble Burger 1970s Hamburger Gum

Bubble Burger by Fleer was the coolest burger style gum.

In 1978 I was in second grade. Every day after school, I would stop at the local candy store on my way home and purchase bubblegum shaped like a burger. The gum was called Bubble Burger and it was sold in small plastic cases that resembled a Styrofoam fast-food takeout burger.

Marketed by Fleer, Bubble Burger was the coolest gum to a seven year old. There was something special about buying gum that looked like juicy, flame-broiled cheeseburger in a tiny plastic box. I would keep the small plastic burger cases and use them in my doll houses and with my Barbies.

PS This isn't the first time I've blogged about gum. Remember my post about Freshen-Up squirt gum and Hubba Bubba?

1970s &1980s Freshen-Up Squirt Gum

Throughout the 1980s, Freshen-up was my most favorite chewing gum. Freshen-up is the very first gum to have a liquid center that, well, as the commercials put it, "squirts" ...

Viewing the commercial as an adult, I can see how some would find the gum and the ads slightly perverted. It makes me miss the feeling of innocence sometimes. Much like when I watch an old episode of Three's Company. I had no idea Jack was supposed to be gay to live with Chrissy and Janet. Who even knew what gay meant at age 8 back in 1980?


Freshen-up gum is manufactured by Cadbury Adams in Brazil and is said to be exported to the North American Market. It was introduced in 1975. I'm surprised it's still available today. I had no idea. I'm going to keep an eye out for it. Amazon sells it here.