Hershey's WHATCHAMACALLIT Chocolate Candy Bar

Hershey's Whatchamacallit Candy Bar

There's a stationery store in Parsippany, New Jersey that is like a total time capsule. Stepping into this shop is like stepping into a small-town 1980s school supply/card store. Truth be told, the merchandise is dusty and straight out of the 1980s and '90s. The line, extending almost out the door, is strictly for cigarettes and lottery tickets -- they're known around town for selling an abundance of winning lottery tickets. It's the only reason people visit this old-school place.

I haven't bought a lottery ticket in a while and was feeling the itch to scratch. While standing on the endless line alongside other hopeful New Jersey Lottery junkies, I peered at the random Hershey chocolate candy bars on an old display stand. Next to KitKat and Reese's Peanut Butter Cups, I was surprised to see two Whatchamacallit bars. To be honest, I thought Hershey had stopped making them. 


I would have purchased the chocolate candy bar, but it was so dusty, I was afraid it may have been ten years old. I couldn't figure out the date on the package. Looking around, I noticed boxes of "Trapper Keeper Folders" and knew for sure everything was super dated. They sell Whatchamacallit on Amazon, so I guess it may still be available in grocery stores.

I went through a phase in my childhood, where I was obsessed with Whatchamacallits. I bought one nearly every day after school at the local candy store. That delicious crisp rice, peanut butter and caramel covered in delicious Hershey chocolate. Wowzers! I may need to pick one up later today just to experience 1984 all over again! Sadly, I read that due to the cost of cocoa butter, Hershey began replacing it with cheaper oil substitutes, which is why they can no longer call their candy bars "chocolate" bars. Bummer.

Sooo good!

Hershey Whatchamacallit Fast Facts

First introduced: 1978
Description from the Hershey's website: This Peanut-Flavor Crisp topped with a layer of caramel and dipped in chocolate has a name and a taste that's hard to forget!
Calories: 230
Fat: 110

Vintage 1980s Whatchamacallit Commercial