Wednesday, March 25, 2015

Martini & Rossi Asti Spumante TV Commercial 1985

It’s funny how I can’t recall what I wore to work two days ago, yet 20 or 30 years later, a tagline or jingle can magically hit me. Word for word, and sometimes even including visuals. It all just comes back. Does that ever happen to you? Here’s an example.

Recently, we were invited to dinner at a friend’s home. I messaged the daughter of the hostess, “We’d like to bring your parents a bottle of something. Any suggestions.” Her reply? “Mom loves Martini & Rossi Asti Spumante.”  I must tell you, I don’t drink. No, I don’t have “a problem.” I honestly just don’t like any form of alcohol, and if I’m going to indulge on empty cals, you better believe it's going to a gourmet cupcake or something I can actually chew.

Anyway, back to the Asti. Just like it was yesterday, the old 1980's jingle rang in my head. A lovely diva-style songstress belting out, “Martini & Rossi Asti Spumante, when you’ve got good taste it shows.”  Walking through the liquor store, the song played over and over in my mind. I had to YouTube this commercial, like now.  Apparently it dates back to 1985. I was about 13.

And here it is…

1 comment:

Lady Estrogen said...

Nice! Wasn't there one with a "Fosse-style" woman singing in a top hat and heels? Why am I remembering this? haha


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