|Pathmark supermarket No Frills brand.|
Growing up on Long Island in the 1980s, Pathmark was our grocery store. For some reason, I remember being oddly attracted to the No Frills brand. No Frills was their line of less expensive, no-nonsense generic foods, beverages, paper goods, toiletries, etc.
|No Frills brand from Pathmark|
I was mystified by the design because no matter what the item, it was always packaged in white with black lines or lettering. Seriously, no matter if it was chips or fake Country Time lemonade ... you could find it in white paper, tin or cans with simplistic lettering and nonexistent design.
We've come a long way since those days ... Today we refer to these items as, "store brands" and they don't look as dull.