|Zima, my drink of choice in 1993.|
Yup, I thought Zima was the coolest. The packaging. The logo - zomething about the ZIMA logo reminded me of ESPRIT - one of my favorite brands back in high school. The Zima TV commercials showing young folks sportin' flannel shirts, having the time of their lives at a bar, party or bar & grill - I could relate!
There was something special about a crisp, cold, CLEAR Zima. It wasn't beer. It wasn't a wine color. It wasn't hard liquor. Zima was like, its own entity. Yes, I realize today, Zima is looked upon as a big joke, but back in 1993 it was cool for a hot second. Trust me.
Five Fun Facts About Zima
- Zima was born in 1993 and died in 2008.
- Zima, produced and distributed by Coors Brewing Company, sold 1.2 million barrels in 1994 - best Zima year ever!
- Zima means "winter" in Slavic languages.
- Coors blew $50 million in marketing this cool, clear wine cooler alternative.
- For some reason, teens believed Zima's alcohol content wouldn't appear in breathalyzer tests. Weird. Wiki says it was 10 proof.
Check out this typical Zima TV commercial from 1994. Note the clothing and hair styles.