Holiday Inn Logo

Awesome Holiday Inn from the 1970s

The other day on my way to ShopRite, I passed the Parsippany Holiday Inn. Passing this Holiday Inn is something I do about once a week. Every time I see that big green and white Holiday Inn logo, my heart sinks just a tiny bit.  It may sound silly to you, but here's why...

I'm not happy about this logo

In October of 2007, the Holiday Inn CEO and marketing team unveiled an updated, modern logo to match the hotel chain's new and improved services and amenities. Fancy new shower heads, bedding and even a newly developed Holiday Inn fragrance welcomes overnight guests.  CEO Andy Cosslette reveled, "We're creating a Holiday Inn scent. It's going to be very subliminal, You're not going to walk in and find it hits you between the eyes. It'll be very subtle."

I love that Holiday Inn has updated their service and style, I'm behind all of it, but not the new and improved branding. I guess I'm a sucker for the vintage look and feel. I want to see the old script I identify with childhood drives down to Disney while squeezed between my little brother and a pile of pillows.


As a kid, I loved the Fisher Price Little People toy hotel. Notice it's a Holiday Inn. The Holiday Inn and I go way back. Why does everything have to be so new and improved? I'm still applauding Coca Cola for returning to the old school Mello Yello logo. I think brand managers should continue to push the vintage. Let consumers hold on to their memories, although I understand the idea of forming new memories. I guess I'm just an old-fashioned girl. How about you?