Growing up in the 1980s, Coke was it! For some reason I just wasn't a Pepsi fan. No matter how many commercials attempted to sway me with reminders about how America preferred Pepsi after taking the Pepsi Challenge, all I know is that I loved the taste of Coke.
It was because of that Pepsi Challenge nonsense that Coke sales began to slip in 1983. Coke couldn't handle losing sales to Pepsi and decided to reformulate their already-delicious Coca-Cola formula. In 1985 we were introduced to New Coke. Personally, I don't remember hating it. I drank it and didn't really have much to say about it. Then again I was only like 12. However, the world around me was up in arms over it.
Remember Coke watches?
Coke was such a big deal back in the mid-80s. We had Coca-Cola watches, Coca-Cola rugby shirts. We kids LOVED Coca-Cola. Do you remember this craze? How did you feel about New Coke?
Too young to remember New Coke? Check out Bill Cosby in this 1985 commercial for New Coke.
Last night, the hubs and I stopped at TCBY for some delicious white chocolate mousse frozen yogurt. As always, I'm drawn to the beverage-filled display fridges. I love checking out the packaging, brands and selection. Sure I've worked in advertising for ten years, but the truth is, as you know, I'm the ultimate consumer. I notice newness and am overwhelmed with excitement over it. For example, last visit there, I noticed Tropicana canned fruit juice drinks were sportin' some very cool graphics! One thing in that beverage case really stood out though - MELLO YELLO! Unreal!
Now, hear me out, I don't "do the Dew" and am not really a fan of Mountain Dew or any citrus beverages such as Sprite or 7-Up, but you know me. I'm seriously down with the retro scene! This Mello Yello revival thrilled me so much, I had to Google and get the scoop. I haven't seen Mello Yello in ages. Help me out readers, have you seen it?
Apparently Mello Yello has had limited distribution and Coca-Cola has redesigned their packaging to give it a more retro feel and is relaunching the product in various cities. Mello Yello's ad campaign will focus on digital and radio ads. Seeing old items brought back to life makes me smile, you have no idea! This old-school branding that has me loving Coca-Cola.
Anyway, here's the scoop on Mello Yello! It's good to see they're back in the game--someone needs to compete with Mountain Dew.
Fun Facts About Mello Yello From Coca-Cola
Released in October of 1979, great year by the way!
