VUARNET FRANCE 80s Style

Yesterday I went for a swim in our condo pool and noticed an older gentleman wearing a Vuarnet France hat. I haven't seen that logo or brand since high school. I'm quite sure I have never owned anything Vuarnet, the boys in school wore Vuarnet hats, sunglasses and Vuarnet shirts. I didn't ski and I wasn't into French shiz, so the allure was never there for me.

Vuarnet France shirt found at: http://lolslater.tumblr.com/

Anyone remember this brand?